Good Timing for Goodrem: How Delta Goodrem is Using Eurovision to her Advantage
With Eurovision being broadcasted this week, pop icon Delta Goodrem is set to compete, representing Australia in one of the biggest singing contests of the year. Bringing back her relevance into light, she is proving that Eurovision and other music events are just as much about PR as they are about the actual performance. Although […]
‘Maebe’ We Can All Look Like Her?: How Molly-Mae Hague Used Her Post-Partum Dress to Promote Her Brand
Molly-Mae has caught attention in her recent post that has gone viral, not only because she is dolled-up, but because you wouldn’t have thought she gave birth a week prior to the image being taken. As a social media influencer, and finding love in the villa on UK’s Love Island reality TV show in 2019, […]
The Met Gala 2026: Costume Art
One of the biggest nights in an A-listers’ calendar, the Met Gala hosted its annual fundraiser for the Metropolitan Museum of Art’s Costume Institute on the 4th of May, 2026. Held at the Metropolitan Museum of Art, fashion is showcased through a lookbook of designer creations, critiqued by countless viewers all over the world. With […]
ITNTW: THE 2026 BELIEBER MASTERCLASS
Coachella 2026 delivered a masterclass in brand dominance that most of the industry completely overlooked while they were busy dissecting the festival’s logistics. While the “Team Critical” crowd was complaining about “lazy” performances, Justin Bieber was leisurely rewriting the rules of engagement. Over the last two weekends, the global icon turned the California desert […]
ITNTW: POINTES OF CONTENTION – DECODING THE CHALAMET BACKLASH
Thirty seconds was all it took for the internet’s golden boy to become its most polarising ex. By now, you’ve likely seen the viral clip of Timothée Chalamet casually dismissing ballet and opera as art forms that “no one cares about anymore.” “I don’t want to be working in ballet, or opera, or things where […]
ITNTW: A Wickedly Good Press Tour
The highly-anticipated release of Wicked finally arrived last week, as the blockbuster musical hit cinemas around the world. Its star-studded cast, featuring the likes of Ariana Grande, Cynthia Erivo and Johnathan Bailey has had the media in frenzy during the production and press of the film. More often than not, the cast had found themselves […]
ITNTW: The Rise of AI – Coca-Cola ad under fire
AI has seamlessly blended it into society, transforming people’s daily lives, from writing to self-driving cars. However, it does create thought if this technological revolution has gone too far. The latest AI controversy centres around the new Christmas Coca-Cola ad, which was entirely AI-generated. The ad paid homage to the brand’s iconic 1995 commercial, Holidays […]
ITNTW: Teens off TikTok? Will the social media ban actually work?
Prime Minister Anthony Albanese announced last week that he plans on enforcing social media bans for children across Australia. If passed, the legislation would see it become illegal for kids under the age of 16 to use any social media platforms, including Tiktok and Snapchat, two leading platforms within the demographic. The push for legislation […]
ITNTW: Mental Health Awareness in Seasonal Marketing – Big W & Spotlight Backlash
Halloween is the highlight of October, a season for embracing bold styles, creative costumes and festive outdoor decor. Every year more and more Aussie businesses seem to be jumping on the commercialisation of the holiday, decking out stores with pumpkins, skeletons and spiderwebs. But have some taken the spooky season festivities too far? This year, […]
ITNTW – Rebranding the Runway – the return of Victoria’s Secret
The Victoria’s Secret Fashion Show returned to the runway last week after a 6 year hiatus. In 2019 it was announced the show would not be returning in order to “evolve the messaging of (the company).” After a year filled with the body-positivity movement and the #MeToo campaign, Victoria’s Secret executive decision to disallow plus-sized […]
